Introducing the Wild Rider by PUMA. A 'Wild' interpretation of the Rider archive with a contemporary FUTRO POV, where archive references and modern design elements create the new PUMA look. A “new-old” rider serves as base for this new FUTRO reinterpretation of PUMA’s running range, and the Easy Rider II’s iconic circles are reinterpreted on both the upper
To showcase the Wild Rider on the feet of real individuals, we met up with some creatives in HANON's hometown Aberdeen as they discuss what the neighbourhood means to them; how it’s changed and how it enriches their life. Over the next three weeks, HANON meets a new creative, all of whom will share their insiders knowledge, hidden spots, and undiscovered gems for a unique look at the city.
The PUMA Wild Rider 'Layers' is available to buy ONLINE at HANON now!
This week HANON meets Justin Lawrie, otherwise known locally by his Instagram handle @honk79. An artist residing in Aberdeen, we caught up in Northfield where he grew up. Check out the interview below, with illustrations of the Wild Rider created by Justin himself.
Puma White/Viridian Green Colourway
HANON Sobell Gore-Tex Jacket