PUMA Suede Classic 50th x POGGY
Motofumi “Poggy” Kogi is an international king of style. Fusing streetwear, hip-hop and Japanese bespoke classic traditions, Poggy is refined yet eclectic, an icon #ForAllTime. Teaming up with PUMA to celebrate the 50th anniversary of the Suede, Poggy brings his unique aesthetic to the classic silhouette with a touch of Japanese traditional element.
Poggy’s style is never bound by time or trends. His expertise of combining various genres with an overwhelming sense of design and deep meaning has attracted global attention to his work. He has also served as the director of Japan's most influential fashion boutique UNITED ARROWS & SONS.
The PUMA Suee Classic 50th Anniversary x POGGY launches on Friday the 14th of September ONLINE; 23:00BST.
Poggy reimagines the Suede in the tradition of Japanese tabi socks but still retaining its hip-hop roots. A fully knitted indigo blue sock with Suede panels on the side and elastic band on the forefoot sit atop a textured gum sole. He went beyond and refreshed the Suede’s standard closure system with a Kohaze, a traditional Japanese hook, making it look more streamlined and sleek.
PUMA Suede Classic 50th Anniversary x POGGY
Launch: Friday 14th of September ONLINE; 23:00BST