Puma “Old vs. New” pack

Puma Old vs New GROUP combo 01 800pix

Puma announces the release of its “Old vs. New” pack which sees the iconic R698 sneaker go head to head with the modernized 698 design.

The iconic R698 was re-issued as a lifestyle sneaker that quickly caught the attention of the streets with a style that endures to this day. Spring ’16 sees the next evolution of the R698 – the 698 IGNITE. Modernized with the proprietary IGNITE FOAM, currently used in PUMA’s most energized running shoes. The newest style is inspired by sports and powered by innovation.

The R698, a signature PUMA silhouette, was the shoe which debuted the brand’s Trinomic cushioning technology, a unique hexagonal structure in the sole which compresses and redistributes load as you move. Originally released as a running shoe, today it is more often seen on the streets than the track. The 698 IGNITE speaks to the sneaker enthusiast who’s always looking for the latest innovative style without compromising comfort.

Fit for the urban explorer, the 698 IGNITE also finds itself at home on the city streets. Executed in dark routed colours, the R698 features open mesh with reflective underlays across the vamp and later side for a fresh, crisp look. A bright violet nubuck toe offsets the premium shoe’s design. The white 698 IGNITE features the same open mesh upper as its ‘older’ brother. Bonded overlays in violet and lime lift the sneaker to another level.

Puma Old vs New R698 01 800pix

Puma R698 “Old vs. New”    
black-prism violet-green    
Launch: Friday 1st April 00:01GMT
Price: £85.00

Puma Old vs New Ignite 01 800pix

Puma 698 Ignite “Old vs. New”    
whisper white-black-violet    
Launch: Friday 1st April 00:01GMT
Price: £89.00

Puma Old vs New GROUP rear 02 800pix

Puma Old vs New GROUP rear 800pix



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