PUMA Co Creative x David Obadia



PUMA and Harmony’s Creative Director, David Obadia join forces once again for the latest Co.Creative sneaker pack inspired by mid-century modern design. Giving streetstyle an artistic vision, the collection influenced by neo-modern artists of the 20th century highlights a fresh take on the classic PUMA RS-1 and Crack silhouettes.  
 With a mission to conceive and design creative, timeless and contemporary wardrobe staples, David Obadia’s creations are defined by simplicity, creativity and spontaneity. The distinguishing features of his latest Co.Creative collection reflect this very approach. Referencing Mid Century Modern Design, he recreates PUMA’s archival running and court silhouettes with a clean, understated look, and minimal fuss.
 Facilitating partnerships between PUMA and up-and-coming brands across the world, Co.Creative is a platform through which PUMA works directly with creative trailblazers from the fashion, music and sports industries. Yassine Saidi, PUMA’s Senior Head of Select, “It was exciting to work with David Obadia once again to recreate iconic PUMA silhouettes from the archive. As the latest co-creator, he beautifully merges street culture with his simplicity and authenticity, adding a new definition for street style.”

The PUMA Co Creative x David Obadia Collection launching at HANON, February 12th.

Keeping with PUMA’s RS chronicles this season, David Obadia co-creates the RS-1 CC sneaker. First released in 1985, the latest iteration is built with a vintage-like nylon upper and suede overlays. Decked atop an off-white midsole that’s fitted with the innovative Running System (RS) technology, the sneakers sport a unique zig-zag stitched Formstripe overlay and embroidered PUMA branding on the heel piece. Dropping in unique Cordovan-PUMA silver and Glacier Gray-Inca Gold colorways, the design fuses Harmony’s minimalist vision with PUMA’s sports-inspired staples.


Completing the sneaker pack is the famed PUMA Crack (The name ‘Crack’ was coined from German slang where it describes someone, usually a sportsman, who is exceeding in something) Debuting at the 1968 Mexico Summer Games, and worn by track athlete and gold medalist Tommie Smith. In what could’ve been the most powerful gesture in sports history, at the awarding podium witnessed by thousands of people, he raised his right fist as a silent protest against racial inequality.

PUMA CC Crack x David Obadia 
369476-01 / 369476-02
Cordovan-PUMA White / Inca Gold-PUMA White
Price: £85.00
Launch: February 12th


PUMA CC RS-1 x David Obadia
369369-01 / 369369-02
Cordovan-Puma White / Glacier Grey-Inca Gold
Price: £75.00
Launch: February 12th

Crack, David Obadia, Harmony, PUMA, PUMA Co Creative, RS-1

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