PUMA CELL Venom x Overkill
Berlin sneaker store Overkill team up with PUMA for a collaborative take on the CELL Venom.
Taking inspiration from a twisted alternate timeline where the Y2K crash happened. Resulting in mass computer failure on New Year’s Eve 1999, leading to nuclear missiles raining down on the planet. Mankind woke up the next day in the year 19100. Only few have survived. The simulation of nature has developed, but technology has not. Overkill’s story takes place in what used to be Berlin, a few years after the nuclear big bang.
For this collaboration, Overkill has opted to use a retro OG colour palette reminiscent of the PUMA CELL Venom’s original palette seen pre-Y2K in 1998. Across the upper, we mainly see shades of blue, mixed alongside a toxic neon yellow and white. Detailing arrives reflective inserts further emphasizing the radioactive theme. In terms of material spec Overkill again pay homage to the shoes past deciding to use materials such as suede, smooth leather and a classic mesh.
The PUMA CELL Venom x Overkill launches at HANON on Friday 5th April ONLINE; 23:00 BST.
PUMA CELL VENOM x Overkill
ILLUSION BLUE-PUMA WHITE
Launch: Friday 5th of April ONLINE; 23:00BST