PUMA CELL Endura x Rhude

Founded in Los Angles by Rhuigi Villaseñor during 2014, as a venture to showcase ready-to-wear collections. RHUDE focuses on minimalistic effortless style mixed with streetwear sensibilities, using fine fabrics and focus on fit. RHUDE celebrates the youth and elegance through simple and functional clothes. Taking the time to build each of their products in the USA.

For this collaboration with PUMA, Rhuigi Villaseñor looks to his roots in the Philippines and inspiration comes from the simple ‘Sundry’ garment drying technique. A technique Rhuigi Villaseñor became familiar with during his formative years crafting garments. The upper sees a light sandy hue applied across the mixture of mesh, leather & suede. PUMA cell branding on the heel in called out in a minty aqua green as well as on the footbed and alternating lace option provided. In the spirit of collaboration, RHUDE adopts PUMA’s “Forever Faster” slogan and applied the phrase to the toe box by way of an embroidered script.
The PUMA CELL Endura x RHUDE launches at HANON on Friday 1st of March ONLINE; 23:00GMT

PUMA CELL Endura x Rhude
Price: £139.00
Launch: Friday 1st of March ONLINE; 23:00 GMT

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