During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years later, PUMA celebrate the tech with a host of collaborators. Step forward Blends, Los Angles based boutique retailer who set about shaping the Cell Endura to fit their vision of the shoe.
Like the OG reintroduction at the tail end of last year the Cell Endura features brand new materials and production techniques. Blends opt to use a metallic silver leather across the upper that’s countered by breathable black mesh. A tonal lace feature up top while an EVA midsole and rubber outsole take care of the stability and sure footing. Finally the Blends ‘seal’ logo is stamped on the footbeds signing off this iteration of the Endura.
The PUMA CELL Endura x Blends launches at HANON on Friday the 25th of January ONLINE; 23:00 GMT.
PUMA CELL Endura x Blends
PUMA Silver / Aged Silver
Launch: Friday 25th of January ONLINE; 23:00GMT