During the 90s visible running technology boom, PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years later, PUMA celebrate by reissuing a classic from the archive: the CELL Endura.
In 1998, PUMA introduced the first iteration of CELL Technology for stable cushioning. Stability came from blow-molded polyurethane elastomer (TPU) that was configured in a pattern of hexagonal cells. Combinations of these cells allowed PUMA to engineer cushioning and offer a solution for a variety of running needs. The CELL Endura was the pinnacle model in the CELL range.
With the times going full circle and the 90s being back in fashion again, the OG returns in its best form yet on the eve of the PUMA CELL’s 20th anniversary.
With distinctive eyelets, a chunky silhouette, and its green CELL Technology, the CELL Endura has stayed true to its OG glory, updated purely with new materials and new production techniques. Maintaining the running tech detailing of the original model along with a rubber toe cap. The sneaker was referenced from the PUMA Archive and reworked to create a sleeker toe shape. The original CELL Endura was hand-stitched but this version has evolved with the times and features digital stitching. A breathable mesh upper with suede overlays and PU coated leather overlays cover the upper which sits atop an EVA midsole and rubber outsole.
The PUMA Cell ENDURA will launch on Wednesday 3rd October ONLINE; 23:00BST
PUMA Cell Endura
PUMA White/Surf TheWeb
Launch: Wednesday 3rd October ONLINE; 23:00BST