Palace Summer 2016

Palace-Store-800pix

In 2009 Lev Tanju, part of London skate crew the Palace Wayward Boys Choir decided to start making clothing and skate decks that represented where they were from and because of “a lack of interesting things going on in skateboarding” and “to do something out of London that was a bit fresher, more with the times and not run by some old corporate people.”

After enlisting friend and designer Fergus “Fergadelic” Purcell (responsible for coming up with possibly the greatest logo created this century in my opinion) and photographer Will Bankhead amongst others the brand has firmly established itself as part of London culture and now in 2016 it’s influence (and logo) can be seen everywhere, not just in the UK with folks like A$AP Rocky, Rhianna, Drake, Jay Z and even North West (although I don’t think she’s buying her own clothes to be honest).

Top of the tree without selling out their ideals, Palace still shoot all their edits on VHS tape as it makes them more authentic to the skate videos they grew up with. They’ve also branched out into music with releases via Will Bankhead’s Trilogy Tapes from the likes of Theo Parrish and Omar Souleyman as well as opening up “Pop Off” shops in Milan and Los Angeles and their own permanent bricks and mortar home in Brewer Street, London. According to the internet they’re “more road” and “better for bunning in” and they’re still the undisputed masters of the product description. Cop these and you’ll be gassed bruv.

Palace Summer 2016 drops on Thursday 14th April at 00:01GMT

ss16db_s_s_t_shirt_cherub_frame_white_front_800pix

Palace Cherub Frame Tee    
P10TS009
WHITE
Price: £35.00

ss16db_s_s_t_shirt_p_cycle_white_800pix

Palace P-Cycle Tee    
P10TS012
WHITE
Price: £35.00

ss16db_s_s_t_shirt_p_cycle_navy_800pix

Palace P-Cycle Tee    
P10TS050
NAVY
Price: £35.00

ss16db_s_s_t_shirt_p_cycle_grey_800pix

Palace P-Cycle Tee    
P10TS049
GREY
Price: £35.00

ss16db_s_s_t_shirt_p_cycle_black_800pix

Palace P-Cycle Tee    
P10TS011
BLACK
Price: £35.00

ss16db_s_s_t_shirt_muscle_white_front_800pix

Palace Muscle Tee    
P10TS006
WHITE
Price: £35.00

ss16db_s_s_t_shirt_muscle_navy_front_800pix

Palace Muscle Tee    
P10TS048
NAVY
Price: £35.00

ss16db_s_s_t_shirt_muscle_grey_front_800pix

Palace Muscle Tee    
P10TS046
GREY
Price: £35.00

ss16db_s_s_t_shirt_muscle_black_front_800pix

Palace Muscle Tee    
P10TS047
BLACK
Price: £35.00

ss16db_s_s_t_shirt_cherub_white_800pix

Palace Cherub Tee    
P10TS013
WHITE
Price: £35.00

ss16db_s_s_t_shirt_cherub_grey_800pix

Palace Cherub Tee    
P10TS051
GREY
Price: £35.00

ss16db_s_s_t_shirt_cherub_black_front_800pix

Palace Cherub Tee    
P10TS052
BLACK
Price: £35.00

ss16db_l_s_t_shirt_tropical_cherub_white_800pix

Palace Tropical Cherub LS Tee    
P10LS005
WHITE
Price: £42.00

ss16db_l_s_t_shirt_tropical_cherub_navy_800pix

Palace Tropical Cherub LS Tee    
P10LS038
NAVY
Price: £42.00

ss16db_l_s_t_shirt_tropical_cherub_grey_800pix

Palace Tropical Cherub LS Tee    
P10LS039
GREY
Price: £42.00

ss16db_l_s_t_shirt_muscle_white_front_800pix

Palace Muscle Palace Font LS Tee    
P10LS001
WHITE
Price: £42.00

ss16db_l_s_t_shirt_muscle_grey_front_800pix

Palace Muscle Palace Font LS Tee    
P10LS037
GREY
Price: £42.00

ss16db_l_s_t_shirt_muscle_black_front_800pix

Palace Muscle Palace Font LS Tee    
P10LS036
BLACK
Price: £42.00

ss16db_jacket_work_whisper_white_front_800pix

Palace Work Jacket    
P10JK004
WHISPER WHITE
Price: £135.00

ss16db_jacket_work_mood_indigo_front_800pix

Palace Work Jacket    
P10JK003
INDIGO
Price: £135.00

ss16db_jacket_bomber_mood_indigo_front_800pix

Palace Bomber Jacket    
P10JK010
INDIGO
Price: £125.00

ss16db_jacket_bomber_anthracite_front_800pix

Palace Bomber Jacket    
P10JK009
ANTHRACITE
Price: £125.00

ss16db_hood_p_cycle_navy_800pix

Palace P-Cycle Hood    
P10HD024
NAVY
Price: £85.00

ss16db_hood_p_cycle_grey_marl_800pix

Palace P-Cycle Hood    
P10HD005
GREY MARL
Price: £85.00

ss16db_hood_p_cycle_black_800pix

Palace P-Cycle Hood    
P10HD002
BLACK
Price: £85.00

ss16db_hood_p_cycle__white_800pix

Palace P-Cycle Hood    
P10HD023
WHITE
Price: £85.00

ss16db_hood_cherub_white_800pix

Palace Cherub Hood    
P10HD006
WHITE
Price: £85.00

ss16db_crew_cherub_frame_white_800pix

Palace Cherub Frame Crew    
P10CW003
WHITE
Price: £75.00

ss16db_cap_cherub_6_panel_white_800pix

Palace Cherub 6 Panel Cap    
P106P001
WHITE
Price: £39.00

ss16db_cap_cherub_6_panel_red_800pix

Palace Cherub 6 Panel Cap    
P106P004
RED
Price: £39.00

ss16db_cap_cherub_6_panel_mood_indigo_800pix

Palace Cherub 6 Panel Cap    
P106P002
MOOD INDIGO
Price: £39.00