Nike x Patta



 

 

"Publicity. Publicity. Wohooooow!,”

The phrase stems from another sort of collaboration — the spontaneous “happenings” of 60s avant garde artists, like Amsterdam’s Robert Jasper Grootveld. For the Patta crew, these engagements remind of a need not just for self-awareness and irony, but as Van de Waal notes, about how branded items become an act in space as well.

The way the two names Patta and Nike are written on the front is taken from the signage and guiding system at Schiphol Airport in The Netherlands, which has become the internationally recognized standard. These are the signals that guide us while we travel, and when applied on these names provide a more ambiguous reading. The comma’s turn the names into letters, letter forms and suggest meaning that is not there. It is also a move to get a away from an otherwise perhaps too plain branding.

Nike x Patta launching at HANON on October 27th...




1991 was the year the Nike Air Span II sneakers were released. It was also the year Miles Davis died. During one of his last performances in Paris he wore a remarkable jacket. This variation in brown and black is an homage to the artist Miles Davis, who was as much obsessed with style as with his music. The story goes that after this concerts he would ask: “How did I look?” rather than “How did I play?”.




The white flag bearer is historically the one who seeks to negotiate. We associate the white flag with peace, seize fire and surrender: a positive symbol in an increasingly polarizing society and public space. The white flag is also an invitation to project messages on, to color, to write on and to vandalize.



The collages were made by browsing through old weekly magazines and fashion magazines. They are snippets from the past and form new random messages: a more playful and personal reading of outdated editorial and commercial messages.

 



Nike NRG Coach Jacket x Patta
Dark Obsidian/White
Price: £239.00
Launch: Saturday 27th October ONLINE; 08:00BST


Nike NRG Coach Jacket x Patta 
AH6488-689
Mars Stone/Black
Price: £239.00
Launch: Saturday 27th October ONLINE; 08:00BST

Nike NRG Cargo Pant x Patta 
AH6489-689
Mars Stone/Black
Price: £155.00
Launch: Saturday 27th October ONLINE; 08:00BST

Nike NRG Cargo Pant x Patta 
AH6489-475
Black
Price: £155.00
Launch: Saturday 27th October ONLINE; 08:00BST 

Nike NRG T-Shirt x Patta 
AH6490-634
Habanero Red 
Price: £49.00
launch: Saturday 27th October ONLINE; 08:00BST

Nike NRG T-Shirt x Patta
AH6490-630
Mars Stone/Black
Price: £49.00
Launch: Saturday 27th October ONLINE; 08:00BST

Nike NRG Gloves x Patta 
AC9750-643
Dark Obsidian/Mars Stone
Price: £29.00
Launch: Saturday 27th October ONLINE; 08:00BST


Nike NRG Gloves x Patta
Mars Stone/Dark Obsidian 
Price: £29.00
Launch: Saturday 27th October ONLINE; 08:00BST




Nike NRG Cap x Patta 
AJ0914-010
Black
Price: £32.00
Launch: Saturday 27th October ONLINE; 08:00BST



Nike NRG Cap x Patta 
AJ0914-220
Velvet Brown
Price: £32.00
Launch: Saturday 27th October ONLINE; 08:00BST


~

Inspired by the happenings of Amsterdam's avant Garde Artists in the 1960's , Patta broadens its collaboration with a more literal invitation, giving space to extended family to share their unique perspectives on the output as a series of campaigns that form “happenings” both physically and digitally. featuring work by 11 artists, including Bart Julius Peters, Dana Lixenberg, Oko Ebombo, Nigel Shafran, Qiu Yang, Joyce Ng, Morgan Knibbe, Vincent Van de Waal, Violette Esmeralda, Sam de Jong and Stephen Tayo.

A short film by Morgan Knibbe can be viewed beneath...