NikeLab x MMW


"What computational design and computer data can offer is really the future of design. It helps to create a different perspective that we can build around.
 "
- Matthew M Williams
“In the space of training, the aesthetic is 100 percent informed by a garment’s purpose,” says Kurt Parker, Nike’s VP of Apparel Design. Step forward Matthew M Williams the American designer (now based in Italy) behind breakout label Alyx has made his name by deftly balancing a unique aesthetic with an unwavering eye for utility. Collaborating with Nike, Williams has produced a collection that gives a human touch to a data-driven, purpose-led series of training shirts, trousers and accessories for men and women.

Scroll down for some conceptual imagery as well as some detailed shots of the collection.

The Nike Lab x MMW Collection will launch Thursday July 12th ONLINE; 08:00BST.



As its base, the collection takes elements from last year’s AAE Capsule, Nike's latest production innovation that blends serious maths, collaborative design & computing science. Essentially using computational design to elevate data (in this case, Atlas maps displaying heat and sweat zones) into structural patterns that inform a new way of manufacturing a sport standard. 




“You need human beings to still figure out how to interpret data in a great way. The storytelling of how the product links to its use and bring an emotion to it into — tug on the heartstrings a little bit. That's where I see my role.”







Nike Lab NRG Beryllium HYB Tights x MMW
AA3250-010
Black/Fossil 
Price: £229.00
Launch: Thursday July 12th 



Nike Lab NRG Beryllium Tee x MMW
AA4244-010
Black/White
Price: £45.00
Launch: Thursday 12th of July



Nike Lab NRG Beryllium Balaclava x MMW
AA2920-010
Black
Price: £69.00
Launch: Thursday 12th of July



Nike Lab NRG Beryllium Socks x MMW
SX7198-010
Black/White/White
Price: £17.00
Launch: Thursday 12th of July 


Nike Lab NRG Beryllium Tee x MMW
AA4244-100
White/Black
Price: £45.00
Launch: Thursday 12th of July



Nike Lab NRG Beryllium Pant x MMW
AA3249-010
Black
Price: £209.00
Launch: Thursday 12th of July



Nike Lab NRG Beryllium Tee x MMW
AA4244-100
Fossil
Price: £45.00
Launch: Thursday 12th of July



Nike Lab NRG Beryllium SS Top x MMW
AA3252-010
Black
Price: £109.00
Launch: Thursday 12th of July 

-