Nike Flyknit Racer & VaporMax Flyknit “Be True”

Nike believes in the passion and pursuit of sport by all athletes, a message articulated in the EQUALITY initiative that launched last February.

Nike stands up for EQUALITY and is proud to celebrate the LGBTQ community with BETRUE, as we continue to advance inclusion for all athletes both on and off the field of play.

BETRUE started in 2012 with a grassroots effort led by passionate Nike employees. To connect with the LGBTQ community in a personalized way, they made a few styles with NIKEiD in celebration of Pride month. United by a common mission to innovate for all athletes* and provide equal access to sport, these employees developed a plan to bring BETRUE to more people. The 2017 BETRUE Running footwear and apparel collection pairs the rainbow with other prominent symbols of pride, including the color pink and the triangle, with Nike innovations and the encouraging message, RUN FIERCE, printed onto the shoes’ sock-liners.

 

In the U.S., since 2012, Nike has provided approximately $2.5 million in financial and in-kind support to LGBTQ causes. 2017 BETRUE Collection

Using vacuum-printed sublimation to achieve maximum brightness and a smooth, HD gradient, Nike designers achieved the first-ever eight-color, rainbow Swoosh design on the lateral side of the black and white Flyknit Racer. The rainbow gradient references the original eight-color Pride flag. The medial-side Swoosh design is pink, referencing the colour’s widespread use in the LGBTQ community.

Nike Flyknit Racer “Be True”
902366-100
WHITE/MULTI-COLOR-BLACK-PINK BLAST    
Launch: Thursday 1st June 08:00BST
Price: £129.00

The Nike Air VaporMax has the first-ever rainbow-colored VaporMax Air unit, maintaining the eight colours of the original 1978 Pride flag beneath a dark violet Flyknit upper. Each VaporMax Air unit is created at the Nike Air Manufacturing Innovation facility in Oregon, where Nike designers and manufacturers came together to create an entirely new process for dyeing an air bag with more than two colors for the first time.

Nike Air VaporMax Flyknit “Be True”
883275-400
DEEP ROYAL BLUE/WHITE-CONCORD-PINK BLAST    
Launch: Thursday 1st June 08:00BST
Price: £169.00