In 2006, Tokyo-based atmos took on the task of designing their own Air Max 1. The result was an iconic design that would go on to become a favorite for many, as well as last year’s Vote Back winner.
Now, answering the call of the people, the atmos x Nike Air Max 1 returns in true form, arriving complete with iconic elephant and vibrant jade accents.
Nike Air Max 1 Premium Retro x Atmos
MEDIUM GREY/CLEAR JADE-BLACK-WHITE
Launch: INSTORE RAFFLE* Thursday 16th March 17:00GMT-19:00GMT
BEHIND THE DESIGN: THE CHOSEN 1
Hailing from Tokyo, Japan, what some call the global epicenter of sneaker collecting, atmos has had a long standing relationship with Nike. Working on their first collaboration back in 2001, one of atmos most revered collaborations was the elephant print and jade accented Air Max 1 released in 2007.
Nearly ten years later, the design would go on to win Nike’s Vote Back campaign during Air Max Day 2016 for a return as part of this year’s Air Max Day celebration. Thanks to the collective voice of the community, the Air Max 1 atmos elephant was voted back amongst 100 other Air Max icons.
But, how did the “Chosen 1” come to life? How did it become so iconic and revered by many?
For atmos’ Creative Director, the inspiration was simple and straight forward. Coupling elephant print with vibrant jade accents, the combo was born from the atmos team’s love for the Air Jordan III and this idea of an elephant showering in the wild.
Adding to the idea’s organic appeal, bringing elephant print to an Air Max was something Koji had longed to do before ever working on the 2007 collaboration.
Now a decade later, the design is back on shelves thanks to the countless votes from all over the globe, complete with all the classic elements, and most importantly, a stamp of approval from the legendary atmos team that made it all possible.
Terms and Conditions for the raffle:
Only one entry per person per competition is permitted.
There is no purchase requirement to enter the competition.
Winners will be notified on Monday 20th March by telephone (using details provided at entry) from store where arrangements will be made for payment and collection once conformation of their ticket number has been made.
If the winner does not answer then a voicemail will be left, leaving details to contact the store. The recipient then has until 17.30GMT on Monday 20th March to call the store back and confirm their ticket number. Arrangement for payment and collection will then be made.
If the winner can not be contacted or do not claim the pair HANON reserve the right to re-draw that pair and pick a replacement winner.