Nike Air Jordan x Patta

The best collaborations stem from unabashed passion. This is true of the Patta x Jordan collection, inclusive of the Air Jordan VII “Patta,” a track suit, shorts, T-shirt and bucket hat, which marks the first time Jordan Brand has partnered with a European brand. TEAM PATTA uses the relationship as a conduit for relaying personal nostalgia about the Jordan VII and the early '90s to their current audience.
For Patta’s Guillaume Schmidt and Vincent van de Waal, the Jordan VII was the logical starting point for working with Jordan Brand. Launched in ’92, and subsequently eternally tied to that summer’s USA Basketball team, the Jordan VII arrived at a transformative point in both men’s youth and their respective interest in the culture they live and work within.
It was a golden era for hip-hop. It was a big time for me, a lot of very important albums that I carry with me still came out between '92 and '96. And aesthetically, those years had such strong, colourful and connected relationship to black empowerment. The VII also has a reference to Africa,” says Guillaume, a native of Suriname who grew up an hour from Amsterdam in basketball-crazed's Hertogenbosch.
Vincent, Patta’s creative director, was drawn to the Jordan VII’s elegant shape and the minimal marking (it was the first in the Jordan line without any Nike branding). Today, Vincent is effusive about the shoe, stating, “It is my all-time favourite.”

The Nike Air Jordan 7 x Patta launches at HANON via an ONLINE RAFFLE on our HANON Launches site. Raffle entry is now open please note the raffle closes on Friday 14th of June at 12:00 BST.

The Nike Air Jordan x Patta Apparel Collection launches on Saturday 15th of June ONLINE; 00:01 BST

The footwear itself plays only part of the story, as both Guillaume and Vincent recognized immediately the power of the full package surrounding the VII. “The VII apparel was out of this world. The products that we worked on come straight from a short Jordan clip from Barcelona that became super famous. It features a segment where Michael walks past a huge billboard of himself where he's got the shoes on, and that image has been forever etched in my memory,” says Guillaume.
Reviving the pattern of those original garments, Patta is also able to tie in its branding subtly though incorporation of “TEAM PATTA” word marks. “We see ourselves as a strong team where everybody has their place, so the concept of ‘TEAM PATTA’ has always been important to our history,” says Vincent.

Nike Air Jordan Jumpman Bucket Hat x Patta
Price: £35.00
Launch: Saturday, 15th of June ONLINE; 00:01 BST

Nike Jordan Jumpman AJ7 Jacket x Patta
Price: £119.00
Launch: Saturday, 15th of June ONLINE; 00:01 BST

Nike Jordan Jumpman Tee x Patta
Price: £39.00
Launch: Saturday, June 15th ONLINE; 00:01 BST

Nike Air Jordan Jumpman Shorts x Patta
Price: £55.00
Launch: Saturday, June 15th ONLINE; 00:01 BST

Nike Air Jordan Jumpman x Patta 
Price: £99.00
Launch: Saturday, June 15th ONLINE; 00:01 BST 

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