At the time of the Air Jordan 10’s initial release, the man behind the Jumpman retired from basketball to compete on the diamond. When you flip the shoe over – the sole gives nod to some of His Airness’ most memorable achievements on the court.
In 1995, Jordan Brand took the story-telling concept a step further with the “City Series” Pack. Decades later, the city inspired pack continues with the Air Jordan 10 Retro “London”.
The tonal grey upper represents one of London’s nicknames, “The Big Smoke.” This nickname was given to the city due to the 1950’s era when London residents would use coal fires to warm their homes. The smoke combined with fog would colour the London sky with tones of grey, similar to the upper of this retro. Gold accents are added throughout the shoe – most notably on the stitched “LDN” – providing a premium look for a premium city.
Nike Air Jordan 10 Retro “London”
PR PLTNM/MTLLC GLD-DRK GRY-CL
Launch: Saturday 18th June 08:00BST