New Balance Celebrate 40 Years of Flimby

2022 is a landmark year & occasion as the beloved Flimby factory celebrates 40 years of manufacturing New Balance in the heart of Cumbria in the North of England. To mark this birthday New Balance have commissioned an intimate portrait celebrating 40 years of New Balance's UK factory, capturing the essence of Flimby through the people, places and the stories that make up the town. Set against the sound of the Flimby male voice choir, the campaign film celebrates the rich heritage of the area with a focus on the art of craftsmanship that has persevered through ever changing landscapes. The film features long-serving factory associates, as well as extended friends and family, captured through the lens of domestic manufacturing at New Balance's Flimby base and the surrounding town of Maryport.
It also provides a retrospective look back over the last 40 years, as well as an inspirational look to the future of Made in UK and the importance of the Flimby factory for the brand. Throughout 2022 the brand will celebrate British manufacture and spotlight those who have helped Flimby gain its prestigious status.
“40 years of manufacturing in the UK is a great achievement and testament to the skills, hard work and pride our associates give to produce our hand-crafted footwear which are loved by our customers”

Andy Okolowicz, Flimby Factory Manager
“Initially starting production in a place called Lillyhall in 1982, production moved 7 miles up the road to a bespoke footwear manufacturing site in Flimby in 1991, where the shoes are proudly made to this day. Our rich back catalogue enables us to draw inspiration to create quality new shoes which are coveted world over. 40 years on we still have a great team of people that are proud to make our shoes and pride themselves on quality.”

Dawn Brankley, Senior Product Manager, Made in UK
Alongside the 40th anniversary of UK manufacturing celebration, New Balance is proud to present the release of the Flimby Catalogue Pack. Commemorating the best of Made in UK heritage, the pack takes inspiration from the brand’s most iconic silhouettes in either an originally inspired format or a fresh, yet familiar, take on iconic models.
Shop the full range of New Balance at HANON via that button below!

New Balance M730UKF
Made In The UK
Price: £160.00

New Balance M920UKF
Made In The UK
Price: £190.00

New Balance M670UKF
Made In The UK
Grey/Navy Blue
Price: £170.00

Rounding off this 40th anniversary pack is New Balance's beloved Flimby made M1500. Offered here in a suitably OG feeling execution. 

Enter for the New Balance M1500UKF via our ONLINE RAFFLE (button below)

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