LAUNCHES: Reebok x adidas Instapump Fury Boost



The Reebok Instapump Fury is one of the most advanced running shoes ever designed. Not only was the technology groundbreaking, but the shoe itself has become an icon and a coveted silhouette among collectors, sneakerheads, fashion designers, and beyond. After the historic release of THE PUMP technology in the late ‘80s, the Instapump Fury came soon after in 1994 and changed the way sneakers could function. It became a cultural sensation and one of Reebok’s most ambitious, loudest, and most radical shoes to date.

The legacy of innovation surrounding this sneaker is incomparable. Now, to continue that legacy and mark the 25th anniversary of the Reebok Instapump Fury, Reebok has taken two of the greatest advances in sneaker technology and put them together for the first time. Reebok and adidas are celebrating Reebok’s groundbreaking Instapump technology with adidas’s revolutionary Boost™cushioning technology to create the new Instapump Fury Boost™.
For Steven Smith, the original designer of the Instapump Fury, the modern and minimalist design of the shoe changed the game—for good. 

“Disruptive ideas are always needed to move creation to a new place. Every now and then, something needs to done to push product into the future. The Instapump Fury Boost™ is a great hybrid of a futuristic design merged with the best cushioning in the industry.”


The Reebok Instapump Fury Boost launches at HANON via an ONLINE RAFFLE. Click the button beneath to enter...



Reebok x Adidas Instapump Fury Boost
FW5305
BLACK/HYPERGREEN/REEBOKRED
Price: £159.00




Reebok x Adidas Instapump Fury Boost
FW5307
BLACK/WHITE/PANTONE
Price: £159.00