LAUNCHES: Asics Gel-Lyte III OG
Asics are celebrating thirty years of the iconic Gel-Lyte III sneaker with a rebellious new campaign shot on the streets of Tokyo. The shoot finds three of the cities most traditionally dressed groups stepping into the colourful new Gel-Lyte III range, highlighting the shoe’s reputation for mould breaking. School kids and Salarymen who are both expected to wear full uniforms and elderly citizens who rarely deviate from the social norm all get their plain footwear switched out for a fresh pair of Asics. The stark contrast between their traditional uniforms and the bright sneakers subverts stereotypes and pays homage to the Gel-Lyte III’’s history of going against tradition.
The Asics Gel-Lyte OG III launches at HANON via an ONLINE RAFFLE. Click the button below to enter...
Asics Gel-Lyte III OG