LAUNCHES: adidas Originals by Human Made Superstar


Nigo presents the latest chapter in his ever-evolving collaborative relationship with adidas.

Hip-hop has always been a core influence in Nigo’s work, and so it seems fitting that the latest team-up between adidas and their long-term collaborator should be in celebration of the adidas Superstar. Worn with pride in the eighties hip hop scene and immortalised in verse by Run DMC, 2020 sees the ageless shoe still going strong as it enters its 50th year.

The Human Made Superstar focuses on the three most iconic Superstar colorways, applying a host of subtle and not-so-subtle design flourishes to white, black and black & white versions of the shoe. The Human Made heart logo is presented in eye-catching red on the heel, but also in a stripped-back, perforated form between the three stripes. The brand’s slogan, ‘Gears For Futuristic Teenagers’ also appears: a slogan that could apply not only to Nigo’s own multi-disciplinary output but also this most enduring of street-ready adidas shoes. Here, it is written proudly across the three stripes themselves, in a way that embodies just how close the partnership between adidas and Nigo has become after all this time.

The adidas Originals by Human Made Superstars launche at HANON via ONLINE raffles which have now ended.

adidas Originals by Human Made Superstar
FY0728
FTWWHT/CBLACK/OWHITE
Price: £119.00.

adidas Originals by Human Made Superstar
FY0729
CBLACK/FTWWHT/OWHITE
Price: £119.00.

adidas Originals by Human Made Superstar
FY0730
CBLACK/FTWWHT/OWHITE
Price: £119.00.