LAUNCHES: adidas Consortium x Extra Butter
Sport is woven into the fabric of our society. What was initially a leisurely pastime for royalty has now evolved into an influential cornerstone of our culture. The core of sport - it's principles, values, spirit and elegance - has since been passed down through generations. Extra Butter pays homage to the heritage of sport - beyond the thrill, agony, and camaraderie of competition. Extra Butter honour the distinction and dignity of classic style in sport, the sense of sophistication that has transcended into lux lifestyle and fashion.
Presenting the Extra Butter x adidas Consortium “Cableknit” SC Premiere. Using heritage sports as the foundational aesthetic, the first cable knit Primeknit™ was developed as the focal material story for the upper. The silhouette is streamlined by removing the window from the medial that is usually seen on the original SC Premieres, while the full grain leather toe vamp and mudguard provide a premium finish.
The overall design is elevated through the attention to the remaining details. Navy and scarlet colors are articulated through the jacquard heel stripe, woven media label, and tongue print. The classic “Brand With the 3 Stripes” branding is added to the medial in metallic gold as a nod to classic adidas of former years which feature the same design element. Extra Butter debuts a new logo to its branding DNA on the heel collar, accompanied with upgraded tongue grommets and lace aglets for additional metallic gold accents.
Extra Butter carries the same material and design story over to classic Adilette Slides, replacing the standard molded strap for cable knit Primeknit™ and jacquard striping. The slides also feature woven labeling and debossed co-branding on the heels.
The adidas Consortium x Extra Butter 'Cableknit' Capsule will be releasing on our HANON Launches platform by way of online raffles which closed on Monday 27th April 12:00BST.
adidas Consortium SC Premiere x Extra Butter
adidas Consortium Adilette x Extra Butter