For those who are not familiar with the legendary "Moomins", it is time for “A Proper Introduction” to the Moomin family, their close friends and Moomin’s graphic design aesthetics. Karhu wants to introduce you to the beautiful logo, which was made using letters designed by Moomin creator, Tove Jansson. Moomin artwork is well known for being used in fabric designs, and Tove Jansson herself created one which features in this collection. This particular design was commissioned in the 1970s by Finnish textile company and Karhu collaborator, Finlayson. Finnish photographer Mona Salminen took photos of the collaboration in the world’s only Moomin Museum, which is situated in Tampere, Southern Finland. The original artwork of author/ artist Tove Jansson, and 3D tableaus of graphic artist Tuulikki Pietilä were used as background designs for the photoshoot in this nontraditional museum.
As for the shoe, Karhu opts to utilise the recently re-introduced Legacy as its model of choice to introduce us all fully to the Moomin world. Featuring 'burnt orange' suede overlays and nylon mesh underlays with an allover Moomin graphic print. Further flurries of details include a set of custom co-branded Moomin footbeds, a Moomin logo stamp on the heel and of course a bespoke Karhu x Moomin box to complete the offering.