Introducing Lavenham

New to HANON this Autumn/Winter season are Lavenham, a brand steeped in craftsmanship.
Each Lavenham piece is crafted with care at their Suffolk factory, just six miles from the site of the original factory. Lavenham have been producing quilted products from their Suffolk factory since 1969, when the founder - Mrs Elliot - was driven to make the world's first nylon quilted horse rug. They’ve learned a thing or two over the years, and today the brand quilts over 3000 meters per week, and have used over 100 different quilt patterns to date. Lavenham predominantly work with British cloth manufacturers whose materials are renowned for their durability and quality, and the same is true of the wadding Lavenham use in their quilting, which comes from the North of England and is made of 65% recycled fibres. A certified Lavenham favourite is their Lavenster fabric which was developed especially for the brand, and they use it to make all their classic styles to great aplomb.
As if the brands commitment to domestic manufacturing and forward thinking approaches such as their innovative repair service wasn't enough, it's worth considering why stylistically, the brand fits on our virtual and physical rails.
Lavenham, in our minds anyway, seems to fit perfectly in a Venn diagram of three celebrated styles across the same amount of continents. The quilted timeless country set garments fit within that elevated Japanese streetwear aesthetic that masterfully blends influences from everywhere whilst championing its quality and ‘Made In’ credentials, all while presenting itself in a truly authentic fashion that has people carefully studying blogs for an insight on the style. The aforementioned is evidenced by Lavenham’s recent collaborative ventures with Beams, Mastermind, Jackman & artist Kosuke Tsumura.
In Europe, more specifically the UK, the styles seemed primed for appropriation once more by the casual subculture. The football casuals have a long history of taking styles and labels and making them very much their own; whether it be fashion labels from the continent or brands closer to home aimed at the country set. Football casual culture has repeatedly re-appropriated brands not aimed at them and given them new context, grit, and an edge that no marketing campaign could ever do for a product. Notable examples of those gentry wares flipped on their head include but is not limited to casuals and Aquascutum, deer stalker hats, and golfing knitwear procured from a few producers often favoured in bright colours with diamond patterns. It’s that sense of one-up-man-ship (typing those words it would feel remiss not to doff my proverbial cap to the blog and alias of the same name) that is so inherently ingrained in the casual subculture that continues to inspire dressers from across the globe regardless of who you are or what you wear.
Finally, looking across the Atlantic, Lavenham styles fit perfectly within the recent re-emergence of that preppy style, where the styling codes and pieces that boast that celebrated ivy look have very much enjoyed a moment of late. A wave of interest in facets of British culture is evident too, just look at how many IG mood boards post Land Rover Defenders, or the magnitude of appreciation across the board for Lady Diana Spencer’s 'fits which remixed the typical country aesthetic. However, in our opinion, we see it being rocked best with Timbs, denim, and a Yankees fitted but that’s just us.
Lavenham's AW21 selection is available to buy online now.
Lavenham Raydon
Made In England
Lamp Black / Olive Green
100% Recycled 'Lavenster' Polyester w/ 2" Diamond Quilt
Price: £175.00
Lavenham Raydon HANON EXCLUSIVE
Made In England
Gun Metal Grey
100% Recycled 'Lavenster' Polyester w/ 2" Diamond Quilt
Price: £175.00 

Lavenham Thornham
Made In England
Lamp Black / Olive Green
100% Recycled 'Lavenster' Polyester w/ 2" Diamond Quilt
Price: £140.00

Lavenham Taped Split Tote Bag
Made In England
Lamp Black / Olive Green
Upper: Lavenster Recycled Polyester Bottom: Halley Stevens Waxed Cotton
Price: £175.00


- LAVENHAM AW21 -