Hummel SS21

Founded in 1923 Hummel is one of the oldest sportswear labels out there. Originally Producing football boots in their then native Germany through the early part of the 20th century. In 1956 Hummel adopted their now-iconic chevrons and begun producing football kits signing sponsorship deals across Europe for the next two decades including perhaps their most iconic link-ups with The Danish national team & Spanish galacticos Real Madrid.
As well as Hummel’s well-publicized exploits in Football the brand also produced a vast range of training and running styles whilst in their pomp of producing sportswear. Perhaps the most iconic style to emerge from this period of Hummel’s existence is the HB Team. Hummel also produced some heavy hitting runners that perhaps didn't get the appreciation they deserved until a host of collaborations shone a light on the style in the past decade. Most recently Hummel have began to shift their product and methodology utilizing vegan leathers and other materials that are all together better for every sole on the planet. 

This seasons Hummel drop at HANON offers a real cross section of Hummels sporting footwear scroll down to see some highlights of the drop and to shop your favourites. 

The HB team was originally designed for the German Handball Federation, referencing the aesthetics of timeless indoor footwear whilst honouring its roots in German handball, hinting at the acronym of Handballbund (Handball Federation). Despite its origins in handball, the HB Team is no stranger to the world of football, with the Danish National team opting to pair the HB Team with their iconic red and white Hummel tracksuits whilst competing in the 1986 World Cup in Mexico. The shoe remains popular to this day thanks to its enduring ‘indoor’ aesthetic.

Hummel HB Team Suede 
2109838571
Marine Blue/Royal Blue/White
Price: £75.00

A revamp of an iconic 80s silhouette, the Marathona is one of the most recognizable hummel styles. Featuring an EVA midsole and a rubber outsole, this silhouette sports suede and airlayer mesh combined with classic hummel chevrons for a true heritage feel.

Hummel Marathona Suede 
2109849804
Sand/Grey/Blue
Price: £100.00

Hummel Marathona Suede 
2109841968
Grey/White/Purple
Price: £100.00

A tennis-inspired silhouette, the St. Power Play fuses the upper of the archive favourite Power Play with the Minneapolis sole unit to create a silhouette that's distinctly Hummel. Hummel continue their commitment to fairer and kinder manufacture opting to use a vegan leather upper, out with the old in with the new fair play Hummel!

Hummel Power Play Vegan Archive 
2084469405
White/Purple/Yellow
Price: £120.00

This 80s inspired style is a hummel newcomer. A sleek and minimal throwback executed with an all-new vegan leather upper and sporty towel lining. This archive-inspired silhouette offers a modern-day take on an original archive handball shoe. The Seoul Heritage features a  lightweight rubber outsole with an EVA insert at the heel for added comfort and grip.

Hummel Seoul Vegan Archive
2084459044
White/Grey/Red
Price: £110.00

Denmark, HB Team, Hummel, Marathona, Power Play, Seoul, Spring Summer, SS21, Vegan

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