Hummel Marathona x Par5 x Dal Negro

Sep 07, 2016

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Par5Milano and Hummel, the historic Danish sportswear brand, join together in a unique partnership rich in history and passion, to pay tribute to a true and authentic Italy, one which dates back to a time where clubs and associations gathered together to make memories over a game of cards.

The project revolves around the protagonist of all playing cards, the “ACE”. Once representing the lowest value of the deck, the ACE has developed into a symbol of power and strength, currently assuming the highest value out of the traditional 52 card deck.

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This exclusive partnership between Par5Milano and Hummel perfectly reflects the concept of the charismatic Italian “way of life” which gave birth to this traditional game. Par5Milano recreates the historical Marathona model with premium materials, utilizing suede in shades of beige and green, with a gum sole and double straps.

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The packaging is produced in a limited series of 300 pieces, which includes a traditional deck of playing cards inside of a custom box, that,when opened, doubles as an actual game table. Inside of the box, in addition to the “ACE” sneakers, you’ll find a deck of ‘Poker San Siro’ cards, created and produced by the leading Italian brand of playing cards, Dal Negro.

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