Hummel HIVE “North Sea Pack”

Inspired by the vast harshness of the North Sea, the newest HUMMEL HIVE sneakers offer a uniquely Danish take on two classic sneaker styles.

The North Sea Pack merges the classic HB Team style – originally developed as a handball shoe – and the Marathona OG with a sense of Nordic coolness. The result is a stunning example of Scandinavian modernity and a sneaker fit for the changing seasons of the North.

With heavy inspiration from objects and terms connected to the sea in general and the North Sea in particular, this dual sneaker release is packed with surprising elements. As a nod to hummel’s headquarters on the harbour in Aarhus, the latitude and longitude of Aarhus Harbour can be found on the tongue of the sneakers. Laces are inspired by sailing rope patterns, while the colourways express the cold hues of the North Sea. Bright red pops symbolise the ocean buoys and combined with neoprene materials found in sailing boat gloves and boots, the zigzag stitching found in sail construction, and lace details inspired by classic deck shoes, this release boasts with attention to details.

The North Sea Pack is a new addition to the HUMMEL HIVE series of contemporary sneakers and apparel under the hummel brand. With a big focus on historic archive designs, our Danish design heritage, and our unique connection with sport, this pack is a unique example of Danish design in the 21st century.

Hummel Marathona OG “North Sea”
Launch: Thursday 27th July 00:01BST
Price: £100.00

Hummel HB Team “North Sea”
Launch: Thursday 27th July 00:01BST
Price: £100.00

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