Hi-Tec HTS Badwater 146 ABC OG

May 2, 2017

British sports- and outdoor brand Hi-Tec Sports releases their comeback collection. A team of young talent has been brought together to relaunch the brand by establishing HTS74; a premium sneaker line and acknowledgement of Hi-Tec’s legacy.

The relaunch has been on its way for several years and now with the right team, the release date has finally arrived. By looking back into the archives – a true treasure chamber – the talented team has succeeded in creating the perfect balance between functional sports footwear and modern-day fashion sneakers.

The SS17 collection is a two-dimensional collection, in which 43 years of experience with performance technology is combined with the original brand’s quintessential 1980’s and 1990’s fantastic upper patterns. Not positioned as another retro-brand, HTS74 assures to present modern and functional trainers.

The British brand went back to its roots in the UK for the very first HTS74 Spring/Summer 2017 look book shoot. Born and raised in London no spot seems more perfect to release the bold Hi-Tec comeback with the HTS74 collection.

By working together with some of the best retailers in the world, Hi-Tec Sports is making a major move and comeback with HTS74. Get ready for the first drop on Friday May 5th.