HANON Sporting Goods Pop-Up Store - London

HANON, adidas Originals and MUNDIAL launch ‘HANON Sporting Goods’ pop-up store.

From Friday 5th to Sunday 7th July 2019, Aberdeen natives HANON will take over a shop in London’s East End, transforming it into an old style sports store to celebrate the launch of the much feted adidas London shoe.

The weekend kicks off with a panel talk featuring Complex editor Matt Welty (NYC) and legendary football and culture photographer Grant Fleming, followed by music from The Move Soundsystem and limited edition beers created especially for the launch. Invitees will have the chance to purchase the shoes as they go on sale at 11pm, with the space, inspired by the aesthetic of traditional sports shops, opening to the public the following day.
First released in the 1970s, the adidas London is among the most sought after shoes in the Originals city series, with a cult following fuelling demand for this latest drop in the OG red / black colourway.
The HANON story starts back in the ‘80s in north east Scotland, as founders and streetwear enthusiasts Brian and Edward Toft’s set up a DIY shop in their parents’ house, selling mainly to friends. Within a year they’d moved from their home setup to a bricks and mortar store named Streethreds in the small town of Elgin. Another relocation and name change came in 2003 as HANON opened in Aberdeen, earning a reputation over the years as a key destination for hard to find sneakers and a well curated mix of brands which continues to this day.
MUNDIAL are a football lifestyle magazine. After five years and eighteen issues, they understand football fans because that's what they are. They focus on celebrating the sport’s culture and will remind you why you fell in love with the game.
To be in with a chance of securing a guestlist spot at our London pop-up store event on Friday 5th of July for you and your friends, email us on RSVP@hanon-shop.com.

HANON Sporting Goods

7 CLUB ROW, LONDON, E1 6JX

LAUNCH EVENT - FRIDAY 5TH JULY - 7PM - LATE

TRAINERS ON SALE AT 11PM

SHOP OPEN SAT 6th & SUN 7th JULY