ComplexCon 2018



Last week we headed out to Long Beach, California, to check out the third instalment of ComplexCon, which is described by Complex themselves as "a groundbreaking festival and exhibition that brings together pop culture, music, art, food, style, sports, innovation, activism, and education.". Although that's straight off their website, we have to agree, the event was nothing like we had ever experienced on this side of the Atlantic.
Held over two days, we used most of the first day to check out various activities that were taking place, such as a live episode of YouTube show Full Size Run, Hilfiger & Hip-Hop, and then rounded off the day with Sneaker of the Year.
With drops taking place across both days, some people had been queuing for days, trying to secure pairs such as the Diamond Supply Canary Dunks, Union LA Vans AND Jordan 1's, or the atmos Air Force 1 'Cocoa Snake'. Many of these releases were postponed/shutdown due to the scuffles that ensued, but luckily brands like adidas had opted for a less chaotic approach and utilised technology combined with staggered drops across the weekend.
Reebok weren't messing around at this years ComplexCon and had one of the largest booths in the venue, putting a specific focus on styles such as Aztrek and Sole Fury, and supported exclusive drops. The Reebok Aztrek R58 pictured below was a particular favourite of ours.
There was also the small matter of King Push himself dropping 40 pairs of his latest EQT iteration at 1PM on the Saturday.
We tried to make our way around the rest of the event, checking out spots like BAIT, Extra Butter, PUMA, Chinatown Market, Joshua Vides, OVO, and even the McDonalds experience, but it feels like we barely scratched the surface.
We rounded off our Saturday at ComplexCon by heading to the Grand Ballroom and taking in the Sneaker of the Year which featured a panel of Don C, Allen Iverson, DJ Clark Kent, Ronnie Fieg, Lena Waithe, Trinidad James, Wale, late arrival The Game, and was hosted by Joe La Puma.
What was the sneaker of the year then? Nike Air Max 1/97 x Sean Wotherspoon? Nope, the Nike React Element 87 took the top spot!
Check out some shots below from the event...