FIRST LOOK: Nike x Stranger Things
Having spent the past couple of weeks teasing an upcoming project with the help mysterious videos appearing on the Screens of Nike L.A and a missing shipment hotline the Swoosh finally unveils their latest project. A collaborative footwear & apparel collection with the hit Netflix binge-watch extravaganza "Stranger Things".
Set in the summer of 1985, this season of "Stranger Things" finds small-town Hawkins, Indiana, in the midst of change (no surprise). The show's core protagonist group is on the cusp of high school, grappling with themes of love and friendship, and tackling a looming danger.
As in the prior two seasons, 1980s nostalgia informs the Hawkins scene. This extends to the costuming, where classic Nike footwear and brand marks are common. Off-screen, this nostalgia is the impetus for the Nike Stranger Things collection, highlighting the Cortez, Blazer and Tailwind.
The sporting world in 1985 was also undergoing a radical change — the energy was reverberating from the summer games in Los Angeles and pro basketball was swinging firmly into its showtime era. At Nike, 1985 was the year visible Air began to take shape (realized two years later in the Air Max I) and when the iconic Dunk emerged on collegiate basketball courts. Meanwhile, the Cortez, Blazer and Tailwind remained sport and style staples, granting a timely authenticity to the Stranger Things collection.
The Nike Stranger Things Collection coming soon to HANON...