FIRST LOOK: Made in USA New Balance M1300JP3
Boston-based New Balance will release the sixth iteration of the 1300JP, a legendary classic that was first introduced in 1985 and is only available every five years. Superior craftsmanship, including a Vibram® sole and molded midsole, makes it worth the wait. Manufactured in Skowhegan, Maine, the 1300JP continues the New Balance legacy of offering finely crafted heritage silhouettes and will be coming to HANON on February 22nd.
In 1985, the M1300 was released as a technical running shoe and praised by runners for the models superior cushioning, unique grey color and authentic silhouette. The M1300 incorporated ENCAP technology to ensure superior cushioning and stability. Some fans expressed the cushioning as “the shoe version of a luxury car.” Since then, the model has become one of the heritage running silhouettes that represents the New Balance brand and was the catalyst for the premium series of 1000s.
The M1300 was also impactful as one of the first running shoes over $100 and the style soon became ‘the’ premium running shoe. With its combination of high-quality nubuck leather and mesh, fashion consumers in Japan started wearing the M1300 to complement their everyday look. The Japanese fashion crowd was also attracted by the ‘Made in USA’ heritage and manufacturing story by skilled craftsmen in New England, where the brand was born. It is a story that continues to endear the New Balance brand to Japanese consumers.
Since 1985, New Balance has reissued the original M1300 every five years. Like the reissue model in 2015, the 2020 version utilizes the same Vibram® outsole as the original model. In addition, the color combination and stitch work details are as they appear on the original M1300. In 2020, the reissue will be slightly updated utilizing Horween® leather for the nubuck upper, signified by the addition of the Horween® hangtag.
Crafted in New Balance’s Skowhegan, Maine manufacturing facility, the New Balance 1300JP is a limited-edition MADE US style. Each style is made by American craftsmen and makes use of domestic materials, offering a distinct, premium silhouette that pays homage to New Balance’s history of domestic manufacturing.
We will be releasing the Made in USA New Balance M1300JP3 by way of an online raffle via our HANON Launches site which will begin on Friday 14th of February, priced at £249.00.