FIRST LOOK: adidas Consortium x DOE
For their latest FW19 collaboration, adidas Consortium headed to Shanghai to team-up with DOE, a a contemporary lifestyle brand and mecca for local sneaker and streetwear aficionados since 2014.
This inspired blend of old and new also comes to the fore in their new collaboration with adidas Consortium. The team returned to one of the most era-defining running shoes of the 1980s: the adidas Micropacer. While now a decidedly ‘retro’ shoe, instantly recognisable for its metallic silver stylings, at the time its use of computer technology to measure performance also embodied the future-looking design ethos that has continued to define adidas’ advances in the running sector.
DOE have applied the aesthetics of the OG Micropacer, replacing the cage and lacing system of the regular UltraBOOST 19 with a stretchable neoprene strap that emulates the look of the original Micropacer laceover. The final homage comes in the flash of the metallic silver colorway, punctuated by touches of bright red and blue on key functional parts of the shoe. The result is a shoe that captures a sense of the future, as imagined in the past and executed in the present. To celebrate the sneaker collabs, adidas Consortium launched the SHPTLKS series, giving viewers access to their partners and their unique stories. The latest SHPTLKS episode shines a light on DOE, of Shanghai and Shenzen in China.
adidas Consortium x DOE coming soon to HANON launches...
adidas Ultraboost 19 x DOE