EVENT RECAP: SOLE DXB with PUMA
Last week we were in Dubai to attend Sole DXB with PUMA. Taking place across the weekend, Sole DXB is an annual footwear, music, art, and lifestyle festival located in the trendy D3 District of Dubai. Now in its eighth year, it has established quite a name for itself amongst the industry giants.
Avoiding the sun at its highest point (our Scottish skin just can't handle it) and walking in the shadows wherever possible, we headed down to the event in the late afternoon just as the sun started to go down. Our first port of call was the PUMA space to the right hand side of the main stage and with three floors, two bars, and one stage, this is where we'd make our base for the next two days.
First up on the list of things to do was to visit the customisation area within the PUMA setup which was in collaboration with US-based streetwear brand Chinatown Market. We grabbed some blank product from next door and headed into the space ready to get our creative juices flowing. With graphic prints and patches galore, we customised a CTM tote bag and Future Rider which will be landing with HANON in the New Year...
From the customisation session, we headed over to 'SOLE TALKS' space where some of the Chinatown Market crew were hosting a panel talk with Mike Cherman taking us through how the brand came to fruition and got to the position it is in now.
With the sun set, our bellies full, and cameras at the ready, we took up position at the side of the PUMA stage in anticipation of YBN Cordae. The Maryland rapper and PUMA global brand ambassador played a set full of bangers from his highly acclaimed debut album 'The Lost Boy' to a packed crowd and close out day 1 of Sole DXB.
Saturday had arrived which meant that the final day of Sole DXB was upon us. Music was the most important thing of this day with absolutely everyone eagerly awaiting the New York legends that are Wu-Tang Clan to headline the main stage that evening.
With the theme of Sole DXB focusing on the music, arts and culture of the island of Jamaica, PUMA dived into the island’s talent pool and brought female singers Lila Ike and Sevana to the event for a smooth set that would set us up perfectly from the headline act.
Perched on the first floor of the PUMA setup and as close as we could get to the barrier for that prime viewing point, we grabbed a couple of snaps as Wu-Tang took to the stage to celebrate 25 years of the groundbreaking album 36 Chambers, and then we put the cameras away and immersed ourselves in the moment.
Thanks to the good people at PUMA for having us! Be sure to scroll down to check out some more shots from the final day of Sole DXB.