EVENT RECAP: PUMA x Sankuanz
A short hop across ‘La Ville des Lumières’ and we found ourselves at the second PUMA event of the evening, a celebration of the big cat's upcoming collaborative collection with Chinese brand Sankuanz.
Sankuanz to those unfamiliar are a Chinese label quickly making a name for themselves thanks to successive collections and runway shows that have positioned the brand at the forefront of contemporary fashion and the ever-emerging lines of streetwear and high fashion.
Scroll down to check out the event in Paris and view Sankuanz take on PUMA's latest styles.
A strong showing of upcoming product greeted us upon entry in each of the ground floor spaces. A room sized installation displayed the four-shoe strong collection from PUMA & Sankuanz with each shoe perfectly positioned in a symphony of light cycles, sound and metal poles. Across the hall stood the pop-up bar where the team of skilled mixologists prepped and served Dark & Stormy after Dark & Stormy (Its as if they knew we were swinging by, Bon choix PUMA!) whilst waiting for a drink at the bar this allowed us a chance to really check out some of the collection that hung on rails across from the bar.
For the Cell Endura we see a similar philosophy in action with a subtle base that uses earthy hues before some serious standout colour pops appear, to grab the attention. In this instance a neon green ‘cage’ sits across the upper with the same application used on the script logo on the midsole. A metallic blue finish coats the outsole to tie thing together.
If the installations and mixologists were enough PUMA & Sankuanz made full use of Espace Cinko’s downstairs event space turning it into a basement club. The club space served as a physical representation of the inspiration behind the capsule collection as well being a great opportunity to put on some ‘bangin’ tunes in a worthy space. A tight mix of electro and other bass rattling club jams kept all engaged with people even dancing – Who’d have thought it!
I think it’s safe to say PUMA & Sankuanz put on a pretty good show in Paris. Keep your eyes on the blog in the coming weeks for some shots we grabbed of the PUMA Cell Endura x Sankuanz whilst out and about in Paris.
Thanks again PUMA until next time…