EVENT RECAP: PUMA X HELLY HANSEN 'SHAPED BY WEATHER'
In celebration of the PUMA x Helly Hansen collaboration, we were invited across to Norway to test out the goods from the collection; 'Shaped by Weather'. Beginning in central Oslo, we arrived on-foot to the event, kindly kitted out by Puma in the HH Trailfox.
In nautical Norwegian style, we jetted off on speedboats, a natural choice of event considering that HH was founded in Norway over 140 years ago with the creation of waterproof clothing for sailors. With goggles fastened and Trailfox’s tightened, the captain took us on a RIB boat trip with island hopping in mind.
Ripping through the Oslo Fjord, we turned with the waves and 'island hopped' onto an awaiting sailboat where a traditional Scandi lunch was served, along with a welcome beer (or two!). The next leg of our adventure continued to test the Trailfox and technical PUMA x HH apparel against the conditions, we sailed towards a nearby Fjord and hiked up to take in the breathtaking view.
From the sea to the street, the day turned to night. If the popping hues weren't enough to illustrate the collection's influence from the 90s, then the evening's event certainly made this known. With 90s inspired musical acts and logo t-shirt printing for all, the venue interior referenced the era further as dual-logo stamped 12” Inches filled the room.
The Trailfox truly served it's off-road and on-street purpose. Featuring a polyester webbing tape to protect the wearer from inclement conditions, the suede upper and jacquard taping calls out 1990's streetwear fits.
Huge thanks to PUMA and Helly Hansen for having us.
The PUMA x Helly Hansen collection is available to buy ONLINE now!