Founded in LA in 2015 by Alex James and Vlad Elkin, PLEASURES is a brand steeped in music, including grunge, metal and punk. Exploding on to the streetwear scene with pieces intimately connected to and inspired by the co founders’ life, passions, and obsessions. Not afraid to poke fun or push for controversy. All to remain authentic and progressive. PLEASURES is a natural fit for Dr. Martens, who have been part of the DNA of music subcultures, including 70s Punk and 90s Riot Grrrl.
For this drop, Alex has drawn upon the do-it-yourself attitude of the 90s zine culture and channelled it into an easygoing sandal. The PLEASURES Jorge imagines the classic mule resulting from a cut-up shoe. As Alex put it, “Just chop the back off”. An ode to extreme comfort in soft black Nappa leather and chilled out Vibe sole. Completed with embroidered PLEASURES script as if signed by Alex himself.
The Dr. Martens Jorge x PLEASURES launches at HANON via an ONLINE RAFFLE. Please note this raffle has now closed. Any remaining pairs will launch ONLINE on Friday the 29th of April at 23:00 BST.
Dr. Martens Jorge x PLEASURES