Champion x BEAMS apparel collection
Champion Europe and BEAMS announce their first collaboration in Europe for Fall/Winter 16. The two iconic brands have had a long and successful relationship, however, up until now, these creative successes have only been centered in Japan.
Now, European fans and followers of both brands will have the opportunity to update their wardrobes without having to jump on a plane with the very first Champion x BEAMS collaboration.
“We’re very honored to work with Champion Europe for the first time on this exciting capsule collection as we have had a long-lasting relationship with Champion in Japan for over twenty years. The concept of the collection started from the notion on how we can update and functionalise Champion’s signature Reverse Weave garments. We focused on three keywords; zippers, layers and customisation, to add more functionality and design elements in a subtle way, yet keeping all of Champions recognized aesthetics and style. These discreet, yet functional design elements would encapsulate what so-called Japanese-American casual design represents in my view.”
– Shinsuke “Alex” Nakada, Beams Casual Menswear Director.
The Champion x BEAMS line will consist of a collection of sweats, tees, pants and jackets and sees the classic Reverse Weave fabric reworked for even greater durability thanks to the application of a special polyurethane coating that repels water, giving added protection against the elements during those winter months. Each piece is reconstructed using the signature zipper detailing and unique collaboration logo.
Founded in New York in 1919, Champion has been the leading athletic and lifestyle brand for almost 100 years. The brand is renowned for pioneering the first ever sweatshirts in the 1930’s, including the invention of the hooded sweatshirt, as well as the famous ‘Reverse Weave’ fabric back in 1952. Originally designed and developed to keep athletes warm before, during and after sporting activity, the hooded sweatshirt has since become synonymous with Champion and has helped establish them as the definitive and the original Sweatshirt Brand.
Champion has recently seen some exciting collaborations with brands such as Global street wear giants; ‘Supreme’, contemporary Scandinavian brand; ‘Wood Wood’ and leading street wear brand; ‘New Era’ with more exciting projects in the pipeline for AW/16 including an exclusive menswear collaboration with leading Japanese brand; “BEAMS” and the launch of their first ever Champion Reverse Weave collection for Women.
Champion x BEAMS Hooded Full Zip Sweatshirt
Champion x BEAMS Crewneck Sweatshirt
Champion x BEAMS Elastic Cuff Pants
Champion x BEAMS Hooded Sleeveless Sweat
Champion x BEAMS Crewneck Zip Tee
Champion x BEAMS Crewneck LS Tee
Established 1976 in Harajuku, Tokyo, BEAMS originated as an American lifestyle shop. A pioneer of lifestyle retailing, BEAMS has since developed numerous private labels to encompass an ever- evolving array of styles and trends, in addition to their finely curated and internationally sourced selection of designer, brand and product.Now with more than 150 shops across Japan and Hong Kong, Beijing, Shanghai, Taipei and Bangkok, BEAMS has grown into a major lifestyle retailer with businesses in fashion, home furnishing, arts, cafe and dining, which caters to the ever- changing and expanding tastes of the youth demographic with keen edit.