ASICSTIGER x YMC

The collaboration sees YMC Design Director, Fraser Moss, fuse psychedelic 1970’s colour palettes and fabrics with the stark yet beautiful mountains and landscape of the Welsh countryside from his childhood as inspiration.

 Behind the scenes, mood-boards centred on ‘1970’s UK hill trekking' as opposed to ‘hiking’ are mixed up with the identity of the culture of ‘Britishness'. Using this play on British humour YMC took the collection to the streets of Newport & the Welsh hills to capture a hiker’s journey vs two cool kids.

 Notable depth in the detailing is found throughout the shoe with features including, an XT (extra traction) rugged outsole, a D-ring construction occupying the space of the middle eyelet, a mountain logo inspired by the outdoor series archive and a quilted vamp & quarter panelling representative of a quilted jacket and sleeping bag combination required for a camping trip.

Both colours of the ASICSTIGER Gel-Lyte XT x YMC launch on Friday the 26th of October.





ASICSTIGER Gel-Lyte XT x YMC
1191A072 200
SAND/BROWN STORM
Price: £130.00
Launch: Friday 26th of October 



ASICSTIGER Gel-Lyte XT x YMC
1191A072 400
GRIS BLUE/ROYAL PURPLE
Price: £130.00
Launch: Friday 26th of October