ASICS x Reigning Champ



Much like the sport of running, this latest collaboration between ASICS & Reigning Champ is a global affair, with its collections inspired by world-class cities across multiple continents – including Vancouver, Paris and Tokyo.  Kyoto, Japan is the focus for the first pack, and the inaugural release offering runners a thoughtfully curated collection designed with purpose and built without compromise.
Steeped in tradition and craftsmanship, Kyoto provides an inspirational backdrop for the first of four drops. A hybrid release from Reigning Champ and ASICS features tried-and-true performance athletic wear fused with everyday lifestyle designs. Featured products include a lightweight running jacket, engineered tops and bottoms, and an elevated tracksuit—inspired by Japanese elements, like traditional textile patterns and the weathered and wooden patina found in Kyoto. The release also includes a retro-inspired GEL-KAYANO™ 5 OG sneaker—originally released in 1999 —alongside the celebrated GEL-KAYANO™ 25 performance running shoe. Each style features ASICS storied running technology while emphasizing designs and custom colourways that pay homage to Kyoto’s traditional roots.
The Reigning Champ x ASICS footwear & apparel collection launches at HANON on Friday the 14th of June ONLINE; 23:00 BST.



ASICS Gel-Kayano 5 OG x Reigning Champ
1021A167-100
CREAM/PHANTOM
Price: £129.00
Launch: Friday 14th of June ONLINE; 23:00 BST



ASICS Gel-Kayano 25 x Reigning Champ
1011A644-200
BBIRCH/PHANTOM
Price: £155.00
Launch: Friday 14th of June ONLINE; 23:00 BST