ASICS announce the launch of the new GEL-QUANTUM INFINITY ; a truly uncompromising celebration of GEL technology, inspired functionality & style.
The first shoe in the Asics arsenal to feature a full-length GEL midsole from heel to toe, the GEL-QUANTUM INFINITY is a complete expression of ASICS proprietary GEL technology, That first burst onto the scene in 1986. 3 decades were formally introduced the the latest incarnation of the GEL linegae.
Developed and tested at the ASICS institute of sport science in Kobe, Japan the GEL-QUANTUM has been engineered from the ground up to create a shoe boasting a premium cushioned midsole packed with GEL™ technology for smooth, consistent and durable ride with serious grip and reduced weight. Whilst the bold sole unit catches the eye, the devil is in the details on the stealth-like upper. Partly inspired by water ripples and calligraphy the 3D 'Puff Print' allows for a seamless one-piece construction that not offers serious performance advantages- with its strategically placed elements- and a comfortable fit.As well as offering a suitably contemporary aesthetic.
The shoe is signed off with an iconic Japanese Katakana character on the tongue and 'Infinity' embossed on the heel in a rich gold style.
The Asics Gel-Quantum Infinity launches on Friday 7th of December ONLINE; 00:01GMT