Asics Gel-Mai x mita sneakers

The project has resulted in collaborative models with multiple brands and made-to-order designs, as well as the guerilla release of a collaborative model with mita sneakers. Mita sneakers Creative Director Shigeyuki Kunii has led the product direction of a wide range of sneaker models both within Japan and abroad.

ASICS Tiger’s signature model the GEL-MAI was first released in 1999. With eyelets scattered asymmetrically from toe to heel, the laces lining the ankle opening appear to bind together instep and ankle. The molded midsole is made with shock-absorbing GEL for excellent cushioning and durability. Back in 1999, the model’s edginess drew mixed reviews from users. But the shoe was tremendously popular among the fashion-conscious sneakerheads, who still consider it a true ASICS masterpiece.

The current collaborative model tweaks the concept of the GEL-LYTE III Leopard – mita sneaker collaborative model, released in 2010. Depending on the angle of lighting, the leopard print nylon appears different. Performance has been improved by adding lightweight shock-absorbing material fuzeGEL to GEL sponge, which is also used in the midsole of performance shoe fuzeX.

On the innersole, the ASICS Tiger and mita sneakers logos overlay a graphic of the moon’s surface. The name GEL-MAI comes from the Japanese word mai, meaning to dance or flutter, and the innersole graphic evokes an image of floating on the moon. Mita sneakers’ iconic chain link fence overlays the moonscape, with the two logos on top.  Details are placed even in the most hidden reaches of this exclusive model, like the Japanese script for Tokyokai on the toe portion of the innersole.

Asics Gel-Mai x mita sneakers
Price: £139.00
Launch: Friday 1st September 0:01BST