Asics Gel-Kayano Trainer Knit

As an ever-changing world continues to present new challenges, urban influences and a desire to be part of a common collective culture are shaping the ideology of the millennial generation.

They are a growing tribe and what they wear unites themselves with each other and acts as an extension of their personality and potential to inspire others to be part of something bigger.

The desire to inspire is shared by Asics Tiger and this cross-cultural coming-together is the foundation for the new integrated global campaign to launch the rebirth of an icon: the Gel-Kayano Trainer Knit collection.

WE ARE ALL WOVEN FROM THE SAME THREAD

The Gel-Kayano Trainer has been revered for its iconic design since 1993. Now it’s back with an exclusive full-knit fabric upper to reflect the collective spirit and collaborative creativity of today’s young people and the burgeoning street culture that defines them.

There are five different products in the new range but it’s the full-knit upper that ties everything together – and it’s that togetherness Asics Tiger wants to celebrate.

That’s why the campaign, created with the help of Berlin-based independent creative agency The Adventures Of, is based around a simple message: We are all woven from the same thread.

The Gel-Kayano Trainer Knit features a minimalist style that seamlessly harmonizes a knit upper with the famous ASICS stripe handed down from the original model to combine extraordinary comfort and fashion-forward flexibility with premium street style.

The range will be released between January and April 2017 across five product groups. And with 10 potential colour combinations, there’s a look for every tribe to unite together and stand guard while making a statement of their own.

Asics Gel-Kayano Trainer Knit
H705N-9090
BLACK/BLACK
Price: £105.00

Asics Gel-Kayano Trainer Knit
H705N-0101
WHITE/WHITE
Coming Soon
Price: £105.00

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