adidas x Parley "Mountains to Oceans"



adidas and long-term eco innovation partner, Parley for the Oceans, announce its latest mission to address the specific and far-reaching impact plastic waste is having on the earth’s water systems. With 350 million tons of virgin plastic produced every year, new research has revealed that plastics have now made their way into every part of earth’s ecosystems. From improperly discarded plastic waste to microplastics which migrate through rainwater, the material is
polluting some of the most remote places on earth – from the deepest oceans to the highest mountains. And with all plastic waste eventually making its way to the oceans, the actions people take in the mountains have an impact on the ocean, and vice versa – forming a cycle of plastic that reaches all corners of the planet.
To raise awareness of the recently-discovered issue and inspire people to take action – whether by reducing plastic consumption or actively removing it from nature – adidas Ultramarathon athlete and climate activist, Timothy Olson, will attempt to run the entire 2,653-mile Pacific Crest Trail (PCT) in record time. With the current record set at 53 days, 6 hours, and 37 minutes, he will aim to run over 50 miles a day for 50 days.
The adidas x Parley "Mountains to Oceans" collection launches at HANON on the 14th of April ONLINE; 23:00 BST.

In the meantime shop the full adidas's range including the latest Primegreen Stan Smiths here.
Taking action against the spread of plastics in the environment and offering high-performance choices to those who are trying to reduce plastic consumption in their daily lives – something that collectively will have a major impact – adidas and Parley introduce a new collection of weather-resistant Outdoor clothing. Made with Parley Ocean Plastic – upcycled marine plastic waste that is intercepted from remote islands, beaches and coastal communities, each piece in the collection is crafted with specific Outdoor performance function whilst protecting the planet from plastic waste, equipping hikers with the latest technology to go further, explore more, and have a bigger impact. Key pieces from the collection include the FreeHiker Parley developed for long distance hiking on trails with gradual elevation whilst wearing a backpack and the MyShelter Parley that is lightweight, breathable and fully waterproof ideal for a fast-paces environment where the weather moves as fast at the wearer.

adidas Terrex Free Hiker x Parley
GX0061
CBLACK/CBLACK/LEGEAR
Price: £170.00

adidas Terrex Free Hiker x Parley
GX0063
ALUMIN/SESAME/GREFEA
Price: £170.00


adidas Terrex Free Hiker x Parley
GX0062
LEGEAR/CBLACK/TRACAR
Price: £170.00


adidas Myshelter Jacket x Parley
H16253
Night Cargo Green
Price: £230.00


adidas Myshelter Jacket x Parley
H16254
Black
Price: £230.00

adidas Tee x Parley
H31072
Black
Price: £50.00