adidas x Missoni

The creative collaboration is painted upon a rich canvas of history which refers to both brand’s roots, paying homage to adidas’ dedication to the craft of performance and Missoni co-founder, Ottavio Missoni’s vision in fashion. Co-founded with wife Rosita, the Missoni brand is renowned for its kaleidoscope of colours, unconventional patterns and innovative dying techniques which shaped the modern age of ready-to-wear.
The adidas x Missoni range seamlessly blends Missoni’s iconic aesthetic with adidas’ focus on high-performance sports apparel, resulting in a limited-edition range that fuses together style and performance. The footwear features a collection of adidas’ iconic Ultraboost which incorporate Missoni’s trademark Space-dying technique on the knitted upper to achieve the iconic “flame” pattern which Missoni is renowned for. Meanwhile, adidas’ industry defining BOOST technology in the shoe’s midsole provides runners with optimal responsiveness and energy.

The range of apparel includes a cast of franchise running product brought to life via adidas Primeknit technology. This range offers the runner a full ensemble with a Primeknit CRU short sleeve, a PHX Jacket that offers weather protection and breathability, and the iconic Marathon 10 Short in a knit option all in two unique colourways – multicoloured and black and white – available for both men and women.
Craig Vanderoef, Senior Director, Product at adidas Running said, “Our collaboration with Missoni is very close to our hearts. Our founders built our brands on such similar values – innovation, creativity, high-quality craftsmanship – to bring their inspirational stories together was an amazing experience. Working together was a natural fit, taking each of our crafts to the next level to seamlessly merge style and performance together.”
Angela Missoni, Creative Director of Missoni said, “The story of this collaboration started from the idea that both our companies’ founders were amazing craftsmen that were constantly pushing the limits of their industry. We hope runners everywhere will enjoy the product range for its creativity and quality above everything else.”

The adidas x Missoni collection launches at HANON on the 25th of April.

adidas Womens Ultraboost Clima x Missoni
Price: £229.00

adidas Ultraboost Clima x Missoni
Price: £229.00

adidas Womens Ultraboost Clima x Missoni
Price: £229.00

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