adidas Consortium x Daniel Arsham

Daniel Arsham is a contemporary artist born in 1980 and raised in Miami, Florida. Drawing from architecture, design and everyday experience, his Future Relic series proffers a futuristic vision of Earth before and after major ecological changes, envisioning a world where the mass-market products of today are uncovered as the archaeological discoveries of tomorrow.

adidas Originals presents the third and final chapter of the collaborative project with Daniel Arsham – ’Hourglass’, a short film exploring the artist’s fascination with identity and experience through the lens of cultural ephemera. Once again taking the audience on a journey of discovery, intrigue and exploration, the third film is a continuation of the narrative turning its attention to the ‘Future’ to explore the relationship between art and chaos whilst revealing details of his collaboration with adidas Originals and the third sneaker in the series. Part-documentary, part-work of fiction, ‘Hourglass’ is a film told in three parts depicting the past, present, and future.

The final instalment of ‘Hourglass’ sees the story come full circle as we are formally introduced to Arsham from the future. The hourglass motif returns, this time featuring prominently as ‘future’ Arsham and ‘present’ Arsham come into contact for the first time. An exploration of causality and temporality, the third chapter follows a struggle between the two Arshams as they both question the necessity of struggle in the creation of art. Masterfully culminating the series, the final chapter is cathartic without providing answers - the question remains: ‘if you could save yourself from the trauma of a past experience, would you?’

The third sneaker in the collaborative series with adidas Originals, THE FUTURE, appears throughout the film’s final chapter. Made-up in a fully primeknit upper that reveals the word ‘FUTURE’ when exposed to UV light, the ‘FUTURE ARSHAM’ features adidas’ revolutionary new 4D tooling. Staying true to the creative ethos of the collaboration, the sneaker comes packaged in a sealed box, accompanied by a pair of socks, gloves, and a bag. The sneaker and its unique presentation are physical realisations of both adidas Originals and Daniel Arsham’s relentless commitment to innovation and creativity.

The adidas Originals by Daniel Arsham ‘FUTURE 4D’ launches at HANON on Friday the 12th of October...

adidas Consortium Future Runner 4D x Daniel Arsham
Aero Green/Aero Green
Price: £399.00
Launch: Friday the 12th of October

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