Last October adidas embarked on their first project with the their "Speedfactory" division. A separate production facility based at adidas HQ in Germany. Allowing adidas to "explore, test and co-create with consumers, as well as constantly invent and reinvent design and define the future of how the brand creates."
The adidas Speedfactory AM4LDN & AM4NYC have been delayed due to shipping issues. A new date will be communicated in due course.
The first project was the AM4 City series that debuted at the tail end of 2017 selling out on release. For the release adidas worked with a small team to create the perfect shoe for each city in the pack. First up is the AM4LDN. Digitally crafted and perfected for the commute the AM4LDN features digitally placed fit patches providing versatile upper support. While resting on a full length Boost sole with visible adidas Torsion unit in the forefoot.
adidas Speedfactory AM4LDN
Footwear White/Shoe Green/Shoe Green
The AM4NYC Digitally Crafted and perfected for Speed at the latest Speedfactory location in Atlanta. Like the AM4LDN digitally placed fit patches enhance the shoes properties allowing for increased midfoot and heel lock down enabling speed & agility. While the glue less construction and precision bonding of the upper to the sole unit offers the most direct levels of Boost comfort available.
adidas Speedfactory AM4NYC
Core Black/Core Black/White