Adidas Originals Xeno Apparel

Dec 04, 2015

adidas Originals crafts a bold vision for the future that is informed by the past—pushing the limits of innovation while embracing the classics inherent within its DNA. Freely experimenting with advanced materials and performance breakthroughs, adidas celebrates its iconic history with both feet planted firmly in the future.

This new range plays with the cultural consciousness surrounding adidas: the shapes, the details, and the colours that define the brand. These elements are then recontextualized, boasting future-forward constructions, fabrics, and silhouettes—even applying footwear materials to apparel. It’s a pioneering approach to the archive.

The Xeno apparel capsule collection Introduces a light responsive technology from adidas Originals that has evolved from the wilderness of Southeast Asia. In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. Inspiration was drawn from the Xenopeltis snake found in Southeast Asia, known for its highly iridescent scales. This limited edition collection utilises this technology throughout.

adidas Originals Xeno Apparel launches on Saturday 5th Decemeber at 00:00GMT

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