adidas Originals = Pharrell Williams SUPERSHELL

Pharell

After captivating the world with Supercolor, Pharrell Williams is back with Supershell, hand-picking creatives from around the world to reinvent the Superstar’s Shelltoe for the very first time.

These include NYC artist Todd James, American photographer-director Cass Bird, British-Iraqi architect Zaha Hadid and contemporary Japanese artist Mr.

LAUNCH: 7TH AUGUST 00:01BST

+H20056_Originals_Superstar_Supershell_FW15_BTL-PR_imagery_MRGraphic_S83358_S83354-with_pattern

MR.

Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video – though his works are all closely related in aesthetics, style, and theme. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl.

+H20056_Originals_Superstar_Supershell_FW15_BTL-PR_imagery_JamesGraphic_S83353_S83356-with_pattern

TODD JAMES.

Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide, including both the 2001 and 2015 Venice Biennales. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events.