adidas Originals = Pharrell Williams “Pink Beach” Apparel Collection

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DREAM AWAKEN
Awaken in a dreamscape.
Feel the frequency of the waves of Pink Beach. There is no us and them.
Here we all belong.

A collection by PHARRELL WILLIAMS.

On May 5th, the ‘Pink Beach’ collection launches with a limited-edition Consortium+ range of apparel and footwear, featuring a wild explosion of riotous colour and swirling graphics of flowers, hearts, suns, peace signs, and various blissed-out slogans. These graphics are alternately printed and embroidered, giving the pieces a premium handmade quality.

The Printed Blouson is a sport jacket banded at the wrists and waist and embroidered on its back with the code 528HZ, a frequency believed to create healing vibrations for the mind, body, and spirit. Meanwhile, the Embroidery Shirt and Short boast fully embroidered graphics on crisp olive cotton—a fresh canvas for Williams’ bold creativity.

The corresponding communication campaign has been photographed by Viviane Sassen, born in Amsterdam and raised in Kenya. Her background and upbringing is a major influence on her work. For this campaign a group of models were shot through a mix of close-crops and far-away angles, arranged in almost sculptural compositions. Transformed into graphic forms, figures intertwine, with garments and landscape, creating something surreal out of the ordinary.

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Adidas PW Embroidery Short
AP0012
DUST GREEN / MULTICOLOR

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Adidas PW Embroidery Short
AP0013
DUST GREEN / MULTICOLOR

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Adidas PW Printed Blouson
AZ4655
BLACK / MULTICOLOR

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Adidas PW Windbreaker
AP0009
WHITE / MULTICOLOR