Adidas #NMD in LDN
5 of Londons top Instagram photographers took to the streets of the big smoke to showcase the upcoming R_1 Runner Primeknit in their natural environment.
Shot by London based urban photographers: @greatarsenal,@night.scape, @sammiswar, @tobishinobi and @transientism. Music by @kojeyradical.
Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The adidas Originals NMD joins this selection.
Named and designed for a nomadic lifestyle, the NMD fuses iconic Adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and Primeknit technology added with a bold visual approach that pays homage to key innovations in Adidas history give us a new silhouette driven by adidas’ pioneering archive that defines the shape and style of today.
Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archival elements a modern context – taking the iconography surrounding adidas’ most celebrated products and merging them with 2016 engineering.
A technical runner that is also a lifestyle sneaker, the NMD is born from an audacious combination of shapes, angles, and materials on an iconic color-blocked foundation. The NMD’s midsole is elevated with adidas BOOST technology, in which blown EVA pellets are compressed to create a durable, shock-resistant, responsive sole. Its upper, meanwhile, utilizes the integrity of adidas Primeknit, boasting new levels of flexibility, stability, and strength. Adidas Originals VP of Global Design should have the last word on these very special additions to the Adidas stable: “adidas is a pioneering brand—that is the principle we were built on. Our archive features the best technology of its time and continues to empower us. It’s not a museum. It’s a tool. It’s a reference.” NMD – the past empowers the future.
adidas NMD R_1 Runner Primeknit
Core Black/Core Black/Footwear White
Launch: Saturday 30th January 00:01GMT