Adidas EQT Grayscale x Pusha T “King Push” – INSTORE LAUNCH

Jan 27, 2017

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adidas Originals reveals the limited-edition ‘KING PUSH’ EQT grayscale, the third instalment in an on-going collaboration with international rap star Pusha T.

The ‘KING PUSH’ EQT grayscale is a refreshed silhouette designed through a collective memory of past EQT styles from the 90’s updated with premium design detailing. The newest addition to the EQT franchise is crafted with a pared-down design language foreshadowing a renewed energy and focus in the franchise for 2017.

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The limited-edition ‘KING PUSH’ EQT grayscale is accented with the brands best performance technology like BOOST and Primeknit merged with luxury materials. The shoe features a full Primeknit upper in a gray colourway, carpe overlays across the heel tab and toe, the iconic three stripes highlighted in a reflective material and a white BOOST sole.

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A consistent contributor to the recent success of the EQT franchise, Pusha T collaborates with adidas Originals to launch the limited-edition ‘KING PUSH’ EQT grayscale introducing an iconic 90s silo to a new generation of sneaker enthusiasts. A reflection of his personal style, Pusha T co-creates a minimalistic design for the third instalment easily adaptable as a wardrobe essential for everyday wear.

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